As part of Tinder’s three-person brand design team, I helped bring the brand’s refreshed identity to life across marketing, product, and physical experiences. My work spanned art direction for photography and campaign visuals, social design, and developing scalable design systems for email and in-app marketing.

I collaborated closely with the marketing and product teams to integrate the evolving brand identity across campaigns and in-app experiences. I also designed a centralized brand guidelines website to support consistency across teams and contributed to events, merchandise, and other branded applications that extended the identity beyond the screen.